Ads

Ad spend and what it brings back

By week and by platform, your ad spend sits next to what it booked, and the return is shown both ways. The simulator below runs the same math on your own numbers.

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Spend by week and platform

Spend goes in by the week, one line per platform: Google Ads, Google LSA, Meta and TikTok. Each week gets a card on the Ads screen with those four rows, what was booked and the ratio. The month table carries both return-on-ad-spend (ROAS) numbers.

AdsSample shop

Week 12

$600 spent
  • Google Ads$416
  • Google LSA$115
  • Meta$69
  • TikTok$0
  • Booked$2,468

$4.11 booked for every $1 of ads

How return is figured

Booked sales divided by spend is the first, the one the portal writes as $4.11 booked for every $1 of ads. The second divides the monthly revenue you report by the same spend.

The simulator below says it the same way. Move the sliders and both lines update as you go. The math runs in your browser and nothing is sent anywhere.

$450
2 of 5
20%
$28,000
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Google spend comes in by itself

The Google Ads and Google LSA rows fill themselves in, from our manager account or from an account you connected under Connections. Meta and TikTok you enter by hand. The first week with any spend on it also moves your stage to Ads live.

If you would rather hand the ads to us, we run Google Ads and Google Local Services for shops that want that.

See every connection

ConnectionsSample shop

  • OmniScale

    The CRM. Your contract lives here, and each sale our team books posts from here to your portal.

  • Google AdsConnected

    One click to connect. Spend only, with Google LSA listed separately.

  • UrableConnected

    Paste your key once. Your jobs feed in, and new leads go in as customers.

  • Square

    The invoices and their Pay now button, your card on file, and auto-pay when you turn it on.

Then, what a customer cost

The weekly card answers one question: what did this week's spend book. The Attribution page takes the same spend further and sets it against the customers who paid, source by source, then gives two figures for the whole shop, blended and ad-only. This card stays beside it.

See the return by source

AttributionSample shop

Cost per customer

12 weeks

$148blended

$6,204 in ads, 42 new paying customers

Blended
$148
Ad-only
$230

Ad-only counts the 27 customers who came from an ad source.

Payments as of Oct 9, 5:25 AM

About the Ads screen

Who runs the ads?

Shops that pick Ads at the join link hand them to us. A shop that keeps its own Google Ads connects the account instead, and its spend still lands on the Ads screen.

Which number is the return?

Both lines. In the sample week above, $600 spent and $2,468 booked comes out at $4.11 booked for every $1 of ads; the second line swaps in the month's reported revenue.

Why does a week show nothing yet?

Google Ads came through, and the week is waiting on Meta and TikTok. Once those are in the card fills, so the ratio is never half a week. Which rows fill themselves is above.

AttributionEvery lead with its source and every paid job in Urable, joined: cost per lead, close rate, cost per customer and return, source by source. IntegrationsWhat OmniScale, Google, Urable and Square each send to your portal, which of them feed attribution, and which you connect yourself. SalesIf you want it, our reps sell ceramic, PPF and tint jobs into your calendar. A paid job counts the same way whoever booked it.

See it with your numbers

Set your spend in the simulator above, and on the call we go through what we would run for your shop.

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